Tiffany & Co. Signs Licensing Deal with Coty to Expand Its Fragrances

Coty has striked a deal with Tiffany & Co. – to expand the jeweler’s fragrance business. The agreement states that Coty will develop, make and distribute a new line of Tiffany fragrances for both women and men.

Tiffany’s new fragrance line will be sold at the jeweler’s own stores, as well as luxury department stores.

“Tiffany is among the world’s most important houses of luxury, and fragrances are an important expression of the brand,” said Tiffany CEO Frédéric Cumenal, in a statement.

Prior, Tiffany & Co. had a licensing agreement with Chanel, which developed the 8 fragrances the retailer currently sells.